Our film studio is struggling to make a profit. Should we continue to make thought-provoking films or should we shift to more banal fare? Pick a side and argue your point.
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I think they should continue to make thought-provoking films because if that is what they did in the past and it worked it will work again. There are times where those types of films will not be as popular but if they stay consistent than they will be happy with their product. If they change to make money they will be unhappy because that isn’t what they usually produce also that won’t make the most amount of money with that, either.
I personally think that continuing to make more thought-provoking films will bring in more revenue in the long run. Sure, predictable stories can be fun and entertaining but the thought-provoking films seem to last longer in people’s minds. Sooner or later, people will look for films that intrigue and challenge them. They can’t watch marvel movies forever. (Or can you? :D)
Films that bring people together and make them think about their lives are the ones most memorable to me. Documentaries are a good example of this as well as some other genre of films. I think we should keep on making films that require some thinking power. It will pay off in the long run.
I would say that they should continue to make thought-provoking films because why would you want to watch something that was boring, lacking originality, and predictable? I mean, if the film studio shifted to become more banal fare, then I really think the film studio would make no profit at all. However, this all comes down to preference. What do the people want and what do you want? Do you want to make money off of something that you are proud of or do you want to make money off of what other people want? If I were answering these questions, I would take into consideration what the people want but make it more my style and I would want to make money off of something that I wanted to make that also makes me proud. So in the end, I would stick with what I started with which means the film studio should stay with thought-provoking films.
I said the same thing, I definitely don’t think it won ever be a good idea to make films that lack originality or are boring because who would pay to buy or watch that. The film studio would make less money if they switched to making none thought-provoking films. I am glad we think the same!
Personally, I absolutely love films that are wildly thought-provoking. I think that the entire purpose of going through the process of creating a film is to gain some type of reaction that involves both inner and outward reflection. Shifting to films that are boring and unoriginal will completely destroy the film industry. Maybe I am wrong, but who can stay awake during a boring film? I know that I most certainly cannot. Furthermore, I would definitely not be spending any money on a predictable film. It simply would not make any sense to shift to banal fare films in any case.
I am for thought-provoking movies. Personally, I would not be able to sit through a boring one unless I was in a theatre and paid to see it. Then I would obviously stay to finish it out. At home, I do not and I will find something new if it isn’t intriguing. A movie that is engaging and makes you think about what could happen like The Walking Dead. While it isn’t reality, it makes you think about whether it really could happen. My 7 year old used to ask when the zombies would come and where do we keep them, since those who died turned into zombies. I had to reassure him that it wasn’t real. Or a space movie that has a space station, or The Meg where they are underwater and there are things that you don’t know exists in the deep dark parts of the oceans. I cannot speak for all film watchers, but I can tell you from my families experience, banal fare films would not interest them.
I believe we should continue to create thought-provoking films. However, I believe that Hollywood should use more caution about what they are producing. Some films just promote violence and sex. I believe this is not something that we should encourage anymore. Movies like StarWars provided many people to think more about space and what could be out there. These types of movies help people to open their minds to possibilities. While other movies promote hate and violence. These are ones that we should be careful with. Our children are exposed to movies that were not allowed when I was a child. I do not believe that this was an improvement. While banal fare films are boring to watch and lack the excitement and originality that many people crave.
Rhonda, I can relate with you that kids are being exposed to hate and violence these days more than ever before! When I was a kid there were many films that had nothing “inappropriate†for me to watch at my age, my mom did not have to worry so much but in today’s society, my aunt has to search hard for movies that my young cousin can watch. It is all because movies about sex, drugs and and other things are what many people want to see, it is the same with the music industry and it’s sad. Thank you for adding to this discussion!
While it requires a more long range view and “investment” approach, this topic seems more “cut and dried” than the previous ones. The “banal” approach has a shelf life – best case scenario we capture a fleeing audience. We must stay with thought provoking film though there are ways to incorporate higher levels of money-making that we might employ. Perhaps we should consider partnerships/product placement that aligns with our stories, content and message. Perhaps we should look at independent filmmakers such as Netflix and Amazon for developing ideas and cutting production costs. The mark of a good story is one that can be generalized – even if we have not had the experience, we can feel the feelings. It would probably be worth identifying the audience and the topics they do or should know and care about and go from there!
I agree! Thought-provoking films may be less in demand but I bet there is a way to make them more attractive, thus bringing in more revenue. But even with that said, I think they should be produced not only in the hopes of making money. Do you think some films should be produced to inform people about certain topics not only in an effort to make money?
I am definitely a film buff and love watching all types of movies. I love a good thought provoking documentary or even just a fiction film that is deeply psychological. However, when talking about a studio and their livelihood, there is really only one option: make the movies that people pay to watch. It is an industry of entertainment. If your studio is failing then it is no longer reasonable to continue in the direction you are going. You must transition to banal fare. Once the studio is back on its feet you could possibly work in a few of the thought provoking films that you are passionate about. Many people watch film as an escape so the banal fare gives them a means to do so. I have watched numerous movies that just had the same type of plot, action with a hint of comedy, and I absolutely loved it because it fulfilled the role of a distraction from work. There is no shame in making movies people want to watch.
First, we need to identify the mission of our studio. Are we interested in making movies simply for money? Will we be satisfied with the outcome if we have money in our pocket but no soul in our films? For me personally, I find little pleasure in doing things solely for profit. I believe we should stick to making thought-provoking films. However, we clearly need to address our issue with not making much of a profit. We won’t be able to continue our artistic pursuits if we don’t have the funds. So, we need to look into how we are financing our films, what their budgets are and how we are marketing and distributing our projects. Are we taking full advantage of the low production costs that go along with using consumer-grade videoing and editing hardware and software? Have we utilized social media to its fullest advantage? Can we build buzz in a creative, grass-roots way? These are all things we need to focus on and address as we go forward in this venture.
Baran, Stanley J. Introduction to Mass Communication: Media Literacy and Culture. McGraw-Hill Education, 2015.
I really agree with the premise that identifying the mission and objectives of the studio is a wonderful way to clarify the planning efforts. I can’t really agree with some of the thoughts like “what made money before will always make money” though I came to the same conclusion that quality films are worth making. Truth to tell, smut sells too. But I believe it has a shelf life too and aligning the necessary changes with the vision of the company will bring the most return and the longest lasting adjustments.
To answer the question of whether we should consider changing the message sent to audiences through our films, I believe we should reflect upon the quality of our message. The fact we are considering a move away from promoting growth and the expansion of the mind to pursue novelty says we probably are not making people think hard enough. According to box office data, in 2016, the primary reason movie ticket sales were up is due to an increase in the cost of tickets equal to two times the amount of inflation (134). This statistic would indicate that the movie-going audience is not growing, therefore it is of paramount importance that we make every attempt possible to retain our existing patrons. We also need to capitalize on opportunities to increase our share of viewers from the existing pool of movie-goers. I also believe it is prudent to review our production and distribution processes to ensure funding in these areas is sufficient and properly allocated. On average, 50 percent of a film’s production budget is spent on advertising (136). If we are spending less than half of our production budget on marketing and promotion, this may contribute to our profitability struggles. Once we have the answers to these questions, we should be able to make a decision on whether we should change the direction of the films we release. For now, we should keep making people think.
I think we should continue to make thought provoking films. Who sits down to watch a movie if they already know the ending? Well, I guess I do when I rewatch movies. However, even when I rewatch some films, I still find myself catching details I didn’t when I watched it the first time. Thought provoking movies don’t have to be live action either, I watched Frozen 2 the other day and was really impressed with the philosophy and message they were trying to portray for us. In the end though some people just love banal films, I think all the Fast and Furious movies are all the same and predictable yet, everyone seems to love them.
Always go with thought provoking films you know why I think Avatar was such a good film is because it looked onto the future and where we could be. The movie is some what realistic in the thought that a corporations would have the best reason to go into space, to make money. Having a good guy defend the indigenous people from a overstepping economic power. The idea of the possibilities of were we can now go and where we can possibly go in say 20 years with our technology. Yet if we bring our bickering into space we will probably wont be able to go to far my opinion. Think of Star Trek they tried to keep it so close to realistic so that it could spark dreams and imagination of possibilities of the future.If you see the same stuff over and over it will not stand out. New movies should have heart in them grand story lines that draw in the viewer and then send them on a journey like the old movie “PageMaster” that they themselves could not have envisioned. Is that not what you look for in a movie something you have not seen before something new so lets start throwing out some crazy predictions that can trace back to present day science, engines, Ecosystem, other life forms out in space outside of our galaxy. No body knows what happens when you die. We could always play in that grey area there are endless stories that can be played off of or even created from scratch since nothing has been proven. Yet all movies need to have a good story to draw people in to want to finish the movie. Why not throw in a scene of action or comedy in the beginning that you would not get fully the first time around, so when you re-watch it you almost get a whole different feeling with all the added info to reference that you already know from watching it before. It is good to make people think of what could happen.
If a profit is not being made, something has to change, or the studio will simply go out of business. The market for thought-provoking films is obviously dwindling, so maybe it is time to branch out. I think the studio should start exploring other genres. They should experiment with “lower quality” films. This might seem like they are selling their souls, but perhaps with the experience they have making “good” movies they could elevate their “bad” films into something worth watching. Plenty of studios already make bad movies already, so they shouldn’t try to compete with this. However, if they get off their high horse and start making exciting movies in their own style, then maybe they would start making a profit. They could even release these films under a different label, as not to offend their core customers. If they end up being successful at this, they will have more money to make thought-provoking niche films.
It is hard to shift an entire film industry completely from one end of the spectrum to the complete opposite side. Therefore, I feel like there still needs to be a mix of thought-provoking and banal fare films because people have various tastes and preferences. Personally, I love thought-provoking films because I hate being able to guess the plot and resolution of a storyline. But, if the industry mainly contains thought-provoking films and there is a struggle for profit, it makes sense that more banal fare movies should be introduced. By not completely cutting out a line of films, the industry will keep their customers and not scare more away. That being said, it is always important to look forward to the younger generations because they will be the future. So perhaps, it is smart for the film industry to cut down on the amounts of thought-provoking films, increase banal fare films, and have a test run for something that involves new routes to the expected ending. For example, romcoms are extremely popular even though everyone knows the guy is going to get the girl at the end even though they are both dating other people at the beginning of the movie. Using this technique of thought-provoking and banal fare in a single film could potentially mean there are lots of plot twists causing people to consider and think about a possibly obscure ending before the inevitable happy ending.
I do agree with producing both types of films. I think that both types of films are important because you’re not always in the mood to watch a specific type of movie so it’s good to have and produce options for people. Also, there are certain things you can include in one type of movie that may be ill fitting in another type of film.
I previously wrote about commitment escalation and that if one direction shows a decline, changing routes drastically would be the better decision. (Because we know the current route is doomed to fail.) However, in this case, shifting our films to unoriginal films which lack quality is not the answer; that is a doomed route as well. If we are already seeing signs of disinterest, lowering our content to even poorer content will not do us any favors. The answer is to either increase the quality, and/or move our films into a different genre. By adding or moving into another genre, we can either shift our audience, or add to our audience.
In this case, we must look at why we are losing audiences and how we can retain them. After doing this, if we determine that there is nothing we can do to improve our current films/ direction, then we adjust accordingly and take a dive into the world of banal fare.
I believe you can make thought-provoking films while still generating a profit. If the company is struggling, then I do not believe it is completely the type of film we are producing and putting out, but what exactly is being published to the public. There are plenty of movies that are spectacular with visual effects, morals, underlying messages, etc. that are in circulation that is not considered “banal fare.” If our company is losing profit, the first thing I would want to take a look at it is what product we are putting out, what is currently in the market, and maybe revamping our ideas. We don’t necessarily have to change the messages we want to put out to the public, but maybe how we are delivering it. That is the magic of film, there are endless possibilities of ways to present ideas. This doesn’t mean you have to completely give up what you want to produce, but maybe change the direction in the way it was previously thought about.
I say the film studio should continue making thought-provoking films rather than sift to a more banal fare. I think banal films have their place, however creating material that is obvious and boring is a stagnate place to be and often becomes background noise and no producer or company wants that reputation. A meritless one that has no benevolent purpose. If this film studio would work on the ‘thought-provoking’ material and better aim it at more wide and diverse audience it would be more successful. Thought-provoking films do not have to be extremely controversial, in fact, I think some of the films made could contain banal material to achieve the ‘best of both worlds’. Look at the new Aladdin movie. It contained thought-provoking ideas by allowing Jasmin to become the first sultana, a female ruler, however, the movie also contained banal material as well, as to be expected with a blockbuster mentality (franchise) film. Society is an ever changing entity so film studios should be as well. If one thought-provoking film is not successful then the team should do research to find out what their views or populace want to see and go from there
Dustin,
I like your point on how even thought-provoking and films that take a ‘unique’ perspective still fall victim to the generic Hollywood mainstream tropes and plots. I think a certain part of audience members still wish to see such boring and predictable material, I know that I am personally always excited for the hero to make their comeback, or see the downfall of the villain. I enjoy the cliche situations and mediocre jokes, and so do the film companies, because that’s what always makes the money.
If you take a quick look at the movies and tv shows produced today, you’ll quickly find that no one seems to have original thought anymore. Everything made now seems like it is a random draw from the categories of fairytale remakes, sci-fi or fantasy based motley-crew quests, or an action-filled, super-spy three part franchise. Documentaries and thought provoking films seem to be surpassed by super-villain redemption arcs and predictable love triangles. I personally believe that if a studio wants to create art, they shouldn’t fall into the trap of producing boring films. However, I also understand that that is easier said than done, as people still need jobs, money, to support themselves. Despite this fact, I think that this issue is a part of the film-making career that people are already aware of. At the end of the day, profit is the primary motivation for producing certain types of films, but the true quality of these films is questionable, and usually sub-par.
As far as producing thought-provoking content, yes, we should definitely continue attempting to produce content of this type. However, when producing such content, it’s important to realize that the audience will be limited. Furthermore, producing original content becomes more and more difficult as material constantly floods into availability through our ever-growing media networks. In the long run, producing content that interests people rather than trying to ride the coattails of the current trend will be a safer market venture for our studio as well.
I think creating thought-provoking films is still something that should happen in today’s world. As people previously have stated, I think it is important to understand what group of people you are trying to draw interests from, also how much effort you are putting into the film. There are a lot of good films out there that people do not know about because there was very little advertisement done in order to put the movie “out there”. I think the people creating the film need to invest into it, in order to see that investment back into it. I would rather create a film that draw a serious interest from a good portion of people, rather than continuously recreate a film to the point where it is overused or continuing sequels to the point that they just are no longer relevant. A producer should not put half effort into a film and expect to see outstanding results.
I believe our film studio should continue to make thought-provoking films, rather than shifting to more banal fare. This is because if the studio is struggling to make profit from interesting films, then I do not see how the studio would be better off making banal films, which in the definition describes films as being ordinary and boring. Instead, I think the studio should brainstorm thought provoking films that might catch the attention of audiences of current and upcoming generations, that way we can make more profit, as well as just enjoy the content we are making and putting out, that way we will enjoy the process of making films. I do not think our films being thought-provoking is the problem, I just do not think these films are bringing to light the issues or topics people are interested in.
Even though we are struggling to make a profit, I think we should stay true to who we are, and stick to making thought provoking films. Money is not everything, and changing who we are just to make money would eventually make us unhappy. Also, people may grow tired of these predictable movies and search for the thought provoking films we create, therefore, increasing our profit. Releasing something to the public that makes you proud and has a special meaning is better than movies that all blend together and are unoriginal.
Personally, I do not think that our studio should shift to banal fare. Banal fare is too cookie cutter and boring, it simply doesn’t inspire our audience. The purpose of our films is to inspire our audience and make them think. Think to yourself, do you want to watch a boring banal fare film? I’m sure the majority of us would say no. Personally, sitting through a banal fare film is extremely difficult, and often either leads me to fall asleep, or pay such little attention that I have no idea what is going on, and really don’t care to find out. As I type this, I am currently watching the movie, “Interstellarâ€, which in my opinion is extremely thought provoking. It is a movie I have seen multiple times, yet every time I re-watch it, I catch something new. For me, movies like, “Interstellar†are the very reason I watch films. I want to think on a deeper level, and reflect on the film even days later. Recently I watched the movie, “Parasiteâ€, a major award-winning film. I thought it was brilliant, and so well thought out. The way that it moved seamlessly thorough genres was extremely thought provoking. I don’t want to give any spoilers, but the ending of that film was a masterpiece, and brought everything together so well. Movies like Parasite, and Interstellar are films that people want. These films should inspire our studio to make thought provoking films, and stay away from banal fare at all costs.
That cool isn’t it? Two of the movies that you mentioned above–“Interstellar†and “Parasite†are simple stories plot but the making are creative and nicely done to make us think because the complexity of making the storylines in the movies that playing on the screen. I loved the story of “Interstellar.â€
The question of towards to thought provoking or banal fare is not really matter much, but the general idea is more important. For example, “The Theory of Everything,†it is a quite boring story if we read the storybook. However, the movie was nicely filmed and enjoyed by many audiences worldwide. The story of “The Theory of Everything†was not much ups and down and surprises but mostly it’s like a family drama type of movie. I think overall, a good movie needs some genius behind the making processes.
Why can’t our studio make thought provoking films and films simply for entertainment? People are not always in the mood for a deep intellectual film, sometimes they just want to be distracted from their troubles and be entertained. I think that there are times when people want to watch a comedy and forget their problems for a couple hours. In the same way that “Bringing Up Baby†served as a distraction during the depression. Other times people want something with more meaning. Either kind of film has the potential to be a blockbuster and produce large profits. So why limit our studio to only one type of film? We should diversify to reach a larger population.
Also I would say to use advertisers to help with the costs. I would rather have product placement in the film, if it appeared to be a natural part of the background or lifestyle rather than sit through 20 commercials appearing at the start of the film. I honestly rarely ever notice the products used in films unless it is blatantly obvious. So as a studio I think we should get funding through companies whose products can organically be incorporated into the film. With this financial support there will be less pressure to produce blockbuster films and we will have the flexibility to make more of the thought provoking films.
When I first read this discussion prompt, I thought about the History channel. For those who are too young to remember there was a time when the one could actually watch historical documentaries on the History channel. However, the History channel one day decided to move to reality TV and theoretical history shows like Ancient Aliens. Such new modern shows may be more profitable but if a company does make the shift from serious topic to banal fare I would argue that the company should change its name as to not smear its old reputation in the way that the History channel did.
As someone who’s followed filmmaking for a long while, I believe continuing to make thought-provoking films would be the way to go. Many movies today have great story lines but the stories are often told poorly which makes the movie difficult to watch. I think that we can make adjustments to the way that we create our films based on feedback from people who watch them. I truly believe that films that tell good stories are more timeless and are always relevant. I also think that integrity is important and if I owned a filmmaking company, I’d want to stick to stories that matter.
I think that we should continue to focus on making thought-provoking films. There are always periods of ups and downs and this might happen to be one of them. If our film studio is currently struggling to make a profit, then we should consider coming up with something new and fresh. We should also inquire why our audiences are deteriorating and what we can do to save them. I don’t think we should change the types of films we make unless that’s something we truly want to do and plan on going all in with. Personally, I like to watch all different types of movies. Films that are predictable and boring aren’t really what I enjoy watching when I go to a theater. I really like watching films that make my mind wander about what could happen next, or if something like that could happen in reality, if not, then it most likely won’t hold my attention long enough for me to watch it in its entirety. I think that if we focus on what our audience has previously liked about our films, come up with new ideas, and look at different ways to increase our profit, then we can continue to make the types of films we enjoy making and continue to keep our audiences.
Despite not making much of a profit, I think we should continue to make thought-provoking films rather than shifting to more banal fare. I’m sure it depends on the person, but I would think that making films that actually mean something is more rewarding than shifting to more “banal fare” because we think it would be more profitable. No one wants to watch films that are uninteresting. We want to watch films that inspire us to think and keep us entertained. Additionally, I think it would take the passion out of the art of making film and end up making less profit than before.
Yes, today the film studios are taking a large financial lose. Part of the reason for that is due to trying to remake older movies. Some of those movies had large hits and the remakes did not measure up, causing the industry to take a large financial lose. I believe that the film studios should be making more unique movies that both encourage and motivate people to change or make this world better. For example, Walt Disney though he had many faults, he attempted to put real life characteristics in his animation films to inspire others not just children. With todays world being so advance it should not take a large disaster to bring people together, it should be an outstanding film creation of inspiration to all.
I believe that it is important to produce thought provoking films. Films should inspire their audiences and no one likes to be bored when watching a film. I have watched a few like that and I just turn them off and leave a poor review on Netflix. Films should make people think, entertain us, and be enjoyable. Obviously, the studio needs to make a profit but if it is all about the money, then I think they should be in a different business. A studio is art and the art should be prioritized. Plus, how many people would pay to go and see and boring, predictable film?
I think that the film studio should continue what has been their go to since the beginning. The thought provoking films will continue to be popular, even in small amounts. While the fluff films or banal fare may be currently popular, those tastes are always changing. When different movements or tastes change through the years, thought provoking films continue to be go to’s because people recognize them as timeless and something more substantial than banal films.
Danae,
I agree that the film studio should continue with the thought provoking films, but how would you suggest they do this? Should they continue in theaters or go strictly to release online? Many banal fare are released online because they are not expecting as large of a profit. While the large thought provoking films that bring in the larger crowed will go through the theater first. I am curious to hear someone else’s thoughts on this.
I see nothing wrong with doing fancy flashy movies they do well and can some thought-provoking elements. And I see nothing wrong with those movies, for example, Captain American Winter Soldier on the surface it is a superhero movie with big fight scenes and special effect. But on another level is about a commentary about Freedom vs Security and has some parrel to the Patriot Act. So I do not think is it impossible in this situation to eat your cake and have it to you can have thought-provoking undertones is a “cool” movie. It just has to be well made.
I think that you should continue to create thought provoking films because the market is cyclical which means if people use to like thought provoking films then they may again and this may just be a slight slump. If you have been producing thought provoking films and turn to films that are boring and predictable, you will most likely not do your best works and therefore make less revenue because the films aren’t good, because they are predictable and boring. I would stick to the thought provoking because if you are still making a profit then that means people still like what you are producing so there is no reason to stop. If you truly care about making thought provoking films then stick to it. Not everything is about how much money you can make. Films that provoking thinking will eventually overcome unoriginal and boring content because eventually it will saturate the market so much that people will look for something new and that new could be the old thought-provoking films.
In my opinion, I think we should continue to create provoking films rather than the banal fare. Because we only watch movie if it’s interesting and if we would learn something from it. We have watched lots of provoking film in the past, and make profit from it. So, I think it is not possible to earn from it again.
I think if a main focus as a company is to make profit we need to analyze what is captivating our audience or the business is at risk of going under. I think we need to focus on what is interesting to our viewers, do a little fact-finding. Another potential path we could take is utilizing different platforms to present our films, such as the internet, blogs, social media advertising, youtube etc. I think there is potential to find a niche that is that could bring in more viewers and more profit. It might take some time in studying and experimenting with what is currently attracting and interesting to viewers. Everybody has their own idea of what makes a great film and the majority of movie-goers do not want to see something that appears it was filmed with an iphone camera, poor production, and low quality sound/effects. Whichever side we choose, banal or thought-provoking, I believe we still need to create quality film.
Thought-provoking films should be continued to be made. Film has a way of getting through to their audience and teaching people about history, current events, the economy and mental health without even knowing it. These thought provoking keep people on the edge of their seats. If they start to make film that is less interesting. it will be less profitable and people wont be as excited to see it. Putting money aside, you should always provide the entertainment that people enjoy and “banal fare” tend to be predictable and boring. Doing so, they end up being less favorable and if you are making entertainment that caters to your audience, they will always look forward to whats next in the film industry. So yes, thought provoking films she continue to be developed and created.
I personally think that our film studio should continue to make thought-provoking films. Making thought – provoking films really engages the audience and calls for a more profitable film than shifting to banal fare where no one is interested. Especially in the instance where the film studio is struggling, providing film that an audience actually wants to see and captivates them rather than pointless films will bring in more finances as people will be willing to pay to see something that interests them.
If a studio is losing viewers, it is clear that something needs to change in order for that said studio to stay in business. In order to keep a healthy supply of viewers, I would vote to change the studio in order to focus on a specific audience that would continue to view what is produced, changing the material to more banal fare. Ultimately, this discussion comes down to how to keep a growing audience and if the original content is no longer appealing, then it needs to change.
There is no need for our company to become a Hallmark look alike. Viewers are currently searching for a feeling of nostalgia. The bulk of last years biggest blockbusters were sequels or remakes, to name a few, Avengers: Endgame, The Lion King and Star Wars: Episode VIII. We just need to do the same with some of our successful movies of the past. Of course we will need to make the content more relevant to the world of today and revamp the special effects but this all comes with the territory. However we need to make sure not to stray too far from the original story so that viewers who came for the nostalgia don’t leave disappointed. This way we can stick to our thought provoking films while making plenty of profit.
If we are concerned with profits, we should give the people what they want. What’s the point of thought-provoking films if movie goers are no longer interested in viewing them? If we want to continue to be successful in this business, we must adapt to industry trends and what consumers are interested in. We will have a much better chance at ticket and merchandise sales if we promote our work to a larger, more broadened demographic. As Michael Eisner, the CEO of Paramount Pictures turned CEO of Disney very plainly stated, “We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. Our only obligation is to make money.”
If the studio is struggling to make profits through thought provoking films then there must be change. The audience has loss interest in watching the films presented and things should shift to what’s popular and what people are interested in seeing. I do believe changing to banal fare would help the studio because it’s what people are used to and will bring a particular audience in that enjoys banal fare creating profit.
The studio is trying to make a profit-producing thought-provoking film, and it is failing. The decision to be made do you switch to banal fare to make money, yes, you do. Make the films with similar plots of previous films that made money because this is what the audience wants for right now. When the audience is ready for thought-provoking films, then switch back to making those films. In a media business, the audience is going to be the driver of what is profitable, listen to them.
“Our film studio is struggling to make a profit. Should we continue to make thought-provoking films or should we shift to more banal fare?”
What is the mission statement of our company? If a company is unable to make a profit while maintaining its business statement, then it is time for a change. Otherwise, the company will cease to exist. If there are only 2 options, thought-provoking films or banal fare— well banal fare would be the obvious choice since we aren’t making it with our thought-provoking movies. Perhaps we just are not as good at our thought-provoking movies as other companies are. Time for a change!
I believe the best route would be to continue in thought provoking films as they have been the choice of consumers for many years. Banal fare movies were big in the beginning days of film, but movies quickly moved to thought provoking films. Therefore, since history repeats itself, we can assume that the customers will come back. Therefore, I would continue working on making better thought provoking movies in anticipation of the consumers returning. At that point, the company should be ready to make a big jump into the spotlight of film making.
This is a tough one for me. I always believed in doing what you want and what motivates you. But as I’ve gotten older, I understand how important revenue is. Since I have to pick one side, I’m going to pick to continue making thought provoking films. Films are time consuming and not cheap to make. If making revenue is a fear then you should carry on in something thought provoking. Put all your energy in it and make the revenue that you need. Then improve from there as well. Only way to succeed is to not give up and keep on going.
I think it would be a mistake to do “banal fare” movies since to do those so they make big money, they need a huge amount of upfront capital for well know actors, special effects, and large production costs. Those that don’t require that type of investment aren’t making that much money either. Since we already have so many other media types at our disposal, we should stick with the thought-provoking and integrate the other media into building value into each. For example, the newspaper can start the process with an article that starts the conversation, then the magazine can go into greater depth, and then the film comes out after that. Each carefully building on the story and drawing in interest. These stories can be about a lot of different topics like outdoor/adventure, lifestyle, or anything else that our creative team comes up with. The idea is that we don’t need to draw in blockbuster crowds, just increase the film revenue some and it will go from barely profitable to profitable.
I don’t think it would matter whether we change what kind of films we make or not. People will always come up with something to fear or something to cause drama. We are creatures of imagination and don’t necessarily need the ideas to come from our movies. There is a possibility that things may get worse if we take away the outlet to our imaginative nature. The movies not only show us different scenarios of us getting in trouble but also what will happen with the decisions we make. Movies give us the “what ifs” of life.
Maintaining the production of thought-provoking films will make the most revenue in the long run for our film companies. The switch back to “banal fare” films should be an idea of the past. With the access audiences have to technology today, they are looking for something that will get and keep them thinking. Hence how it will gain more revenue.
I believe we should continue with thought-provoking. Banal can’t keep up with thought-provoking as you will keep thinking and coming back to the film rather than watch it and move on to another film like with Banal. While the film industry is losing revenue, thought-provoking films are still the way to go.
Our film studio is struggling to make a profit. Should we continue to make thought-provoking films or should we shift to more banal fare? Pick a side and argue your point.
I suppose it is easier said than done, but I think that your film studio should continue to make thought-provoking and meaningful films. Films that help give meaning to life and it’s hardships. In a way, it is about staying true to yourself as artists. You have all these movie ideas and the motivation to produce them into amazing films, would you really want to tuck those away because the general trend says no? Instead, you could be reaching a portion of society that desperately needs something meaningful in their life. And, eventually, society will curve back around and will applaud your studio for producing on real issues and real ideas.
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While I would like to prioritize the thought-provoking movies, the prompt seems to me to imply that in this situation they are the less profitable and the current priority is profitability, so I would choose to both invest as much as I could in market research and platform roll outs so that the reception could be analyzed in advance, and temporarily assume a blockbuster mentality. If the thought provoking film is something I still want to produce, It would be better to do so after a tentpole has guaranteed that the gamble will not sink the studio and the movie can be free of the necessity to make a profit, instead focusing on whichever thoughts it is intended to provoke. While the movies with more cultural sustenance are undoubtedly valuable, they shouldn’t be prioritized to the extent of the failure of the business, and are somewhat supported by prioritizing profitability first so that they can be unrestrained by studio pressure.
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