Radio advertising revenue is down because people are listening to iPods and Pandora. Should we fire our local DJ’s, use solely voice tracking, and standardize playlists across stations? What do you think and why? What stands to be gained and loss through this? Pick a side and argue your point.
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I do not think that the local DJ’s should be fired and I do not think the radio should stop. Many people listen to the radio still even though ipods, apple music, pandora, spotify and many more are taking over. For example, I listen to the radio half of the week to find new music and then I add them to my apple music playlists and listen to apple music the rest of the week. If we keep the radio we will be able to satisfy more people and it also allows people to listen to music if they do not have money to have memberships through the music apps and/or downloading music.
I don’t think the local DJ’s should be fired and I also think that the radio should not cease to exist. For one, I’ve met some local DJ’s and toured a radio station and they all love their job. The radio still has a very large impact on many lives and I think taking it away would hurt more than help anyone.
I don’t have an ipod and I also know many people who don’t as well. We are all often listening to the radio, probably 98% of the time we drive our vehicles. Taking radio away would steal some of the joy we find when songs are instantly streamed to our vehicles or the device we have in the garage while we fix things. I’ve learned lots of things about my community through the radio and I would lose a lot of in-the-know information if radio was no longer available.
I think that one thing we must keep in mind is that not everyone have an iPod or iPhone. While, yes, it is now a common device that the majority have on hand 24/7, there is still the minority that lack the means to obtain a device, or even desire buying one. Both of my grandparents have yet to hop on the trend train, and I highly doubt that they will ever get on board. They have the radio on in their house almost always, and it is the first thing that they adjust when they get in their car. When I am back home with my mom and brother, we turn the radio on while we are hanging out in the living room, or cooking in the kitchen. I believe that there are still a large enough population that still listen to the radio, therefore, I do not think that local DJ’s should be fired. I think that it would completely take away from the entertainment experience of listening to the radio.
I agree! I think often people over look the amount of people who use the radio on a daily bases or even at all. I still listen to the radio every nigh when I fall asleep and I have an iPhone and capabilities to just plug my phone in, it is the experience for me. My mom always put the radio on when I was a kid to fall asleep so its comforting to me and it is the same for my boyfriend so I am sure others listen to the radio at night as well.
I believe it is essential to keep the DJs employed. One reason for this is that not everyone has Ipods or other types of digital music.DJs give the public a chance to listen to music without paying for subscriptions. However, the most important reason to keep DJs is that they are the ones who will broadcast any emergency news that is needed. If there are traffic jams, the Djs let the public know. They also allow the public to know if a child is in danger or if we have a natural disaster that the public needs to be aware of happening. DJs are a part of the information chain for the public. Without them, we would not know how to avoid dangerous situations. By keeping DJs employed, it reaches across the economic lines to where anyone can have access to the music and news provided by the DJs and the radio stations that higher them.
Wow! I never thought about this part of it, and it is so very true. I think that getting rid of the DJ’s would cause a lot of people to be uninformed on situations they should know about which would definitely be dangerous! Thank you for thinking about all sides of this question!
I don’t think that DJs should be fired, nor do I think that radio stations should stop. However, I am one of those people that never listens to the radio unless I have to. I pay for Apple Music and Spotify, and because I purchased those I have access to ad free music. I also listen to Pandora, which I don’t pay for and that has SO many ads, too many I might say. A lot of businesses I’ve noticed don’t play the radio anymore as well, they have playlists with their preferred music streaming app. I do know the older generation of people still listen to the radio and for that alone, I think that DJs and radio stations should continue.
The advantage of radio over digital downloads and music streaming services is the ability to focus on the local market. Radio is local. Our DJs are local. While automation provides considerable cost savings during the hours of the day with the least number of listeners, like the overnights. Voice-tracking shows during peak listener hours is a missed opportunity. Live and local is where radio gives a person a purpose to turn on the radio. Sure, they will likely hear the same songs they could play through their own personal and non-commercial devices. However, they will not hear about what is going on in their community. They will miss the chance to win that prize. Or, they won’t hear about that amazing sale our DJ just spoke about in their live read. My stance is that we focus on improving our connection with the local community and give the listeners a reason to tune-in.
I totally agree with this. Local, community flavor. That is what should be supported and invested in here. Even a certain theme for an hour of music or a contest. The more links to the community and the more opportunity to allow the community to be contributors to the media (in response and participation), the better. I think the DJ is an artist but also a facilitator in that role.
I do not think the radio DJs should be fired on the principle that they can be replaced by voice tracking. However if there is a financial reason, such as: the radio station going bankrupt; then I believe there is no other choice. I personally enjoy the radio on occasion but have found it to be so overwhelmed with commercials as well as DJs voicing their unwanted opinions that I much prefer to use a music platform and the shuffle button to find new music. It is nice to catch a bit of news on my commute but even that can be read online. As I sit here trying to justify a reason to keep radio going, I simply can not think of a reason other than people who don’t want to use other music sources.
I do not think the DJs should be fired and the local station disbanded or put on “auto-pilot”. A local radio station should be (at least in a small way) a voice of/from the community and reflect the amalgam of its population. So not only music, but news, talk shows and other information should be tailored to the community being served. This also provides the ability for information necessary or interesting (local events, safety info etc) to the listeners. I think the community will respond with audience support and purchasing ad time.
I believe that DJs are a way to keep the people in touch with each other because it adds a human connection. How many times do you hate only hearing the automated phone calls. The radio are also good at broadcasting local information like local events you would not know of. Then there is also the interaction with the community to have there very own voice heard by hundreds when they have callers on the air. Like mentioned above it introduces music that you would not ever have come across that now are enjoyed. I think If the DJ is good you can get small commercials in between every 13 songs for only the length of three song instead of lengthy times. So in the end we keep away from automated and more hands on to be able to stay adaptable.
I believe that local DJ’s are still heavily utilized especially in the morning’s when people listen to morning shows while driving to work. I also know from personal experience that I do still enjoy someone hosting the station because it has more of a local feel and is a good form of entertainment. Although, it appears as though the younger generation is more interested in having music instantly through their “iPods” and Pandora. So perhaps, there should be less DJ hosts and more voice tracking for upcoming radio stations. Like other topics, it pays to provide for both all different types of consumers and not just focus on one group. By completely eradicating DJ’s on air, we would lose a sense of community and not feel as connected.
I do not think we should fire the DJ’s and standardize playlists. Not everyone listens to Ipods or has Pandora. In some places, you aren’t able to get a strong enough signal to listen to Pandora or any wireless type of device. The radio also serves as an outlet for news and updates on things such as weather or local events, that people get to hear about and otherwise wouldn’t.
Another factor is that the radio is free to listen to and for many people, this is a vital resource and also a sense of entertainment with music being played. I definitely disagree with firing the DJ’s and the standardized playlists. Not only would it immediately impact the ones being fired and being jobless, but it would also impact the local community with a lack of connection to that community.
Aubrey,
I like your argument for the DJs and local radio stations and about how it unites a community through the radio. It makes a lot of sense to keep radio stations if only to hear about local weather and events, it’s a super fast way of communication to reach all members of a community, and accessible for almost everyone. nice post!
We should not fire our DJ. The key to a field that is evolving or saturated, is to somehow be different and interesting. How do you do that with music, podcasts, etc? The people. In this case, the DJ’s. You want DJ’s that are funny, witty, engaging, whatever it is that the audience is looking for, that is what you want your DJ to be. I want to give an example of a radio channel which is doing extremely well, and point out the reasons they are doing extremely well.
Brooke and Jubal in the Morning. Brooke and Jubal are hilarious, have great on-air chemistry, seem to understand the listeners, and they do funny different things on their segments. They do the second chance phone call where if you go on a first date and don’t hear back from the person, Brooke and Jubal will call them (with you on the other line) and find out why they aren’t calling you back and see if they’d go on another date with them. Often, the person doesn’t realize the person they have been avoiding is on the other line and when dirty laundry is aired, things get real interesting.
They also have the loser line. You can text or call in for the loser line number and when you go out to a bar or something and get hit up by some creep for your number, give them the loser line number and they’ll leave a message which may be aired on Brooke and Jubal’s segment.
So what we have seen from this radio channel, is humor, entertainment, and chemistry. They are also able to balance that all out so that they don’t come off as incredibly mean and hateful when they call these people or air the messages. When I listen to the radio, I want to listen to music only, but when it comes to Brooke and Jubal, they have that special touch which makes me WANT to listen to them and I look forward to their segments. That’s what we need.
I think it’s important to keep radio local and that includes having a DJ. Radio goes beyond just giving us a place to hear music. It’s also a place for news and entertainment. The more people are able to hear their local news, the more likely they will be to get involved locally. Eliminating DJs would be eliminating a local news source, which could have long-term negative impacts on things such as local involvement in politics and community outreach programs. Anyone can tell us the local weather, but only someone living in Interior Alaska could tell us how to deal with something like ice fog, or could remind us to go take our picture with the UAF sign to join the 40 Below Club. It’s important that we have that local connection to accurately learn about weather, local politics and events in the area.
I concur that it is more than just music. I like to get my news and celebrity gossip from the radio and I have my certain radio hosts that I listen to every morning. It makes my morning commute so much better!
I think that radio should keep DJs. It differentiates them from internet streaming services like Pandora and Spotify, and it gives the radio station a more personal touch. It radio became just like streaming services, then people will almost always choose to just stream because is is more customizable and convenient. DJs connect with audiences in a way that automated streaming services just can’t. They are local, and can relate to the audience and their needs. Instead of firing DJs, the radio stations should expand into the streaming market. They can offer the same show, but over 4G networks instead of radio waves. That way, audiences can choose how they want to listen.
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I personally don’t find radio stations to be of much use. Nowadays most people just bluetooth their own playlist or Spotify or Apple Music and call it a day. The music played on radio stations is not really ever good and the talking the DJs do is mostly just annoying and drawn out. There are also commercials that are annoying and repetitive. I understand that these ads and commercials support the radio station, but when I already pay for Spotify premium, I’d rather not waste my time with boring music and obnoxious advertisements. Stations that are dedicated to talk shows or the weather, or even classical stations seem better than popular or alternative music. The loss includes jobs for the DJs obviously. I’m also aware that not everyone has a smartphone, or even a music streaming app to bluetooth connect to their vehicle. I think my opinion on this matter mostly has to do with my age and generation. I used to listen to music on CDs when I was younger, and I do remember the switch that happened when most music began to become streamed via apps like Pandora and Spotify, and even today I do sometimes listen to the radio, but I honestly find it unnecessary, especially in this day and age.
I do agree that some stations are really boring and lackluster. I have a few I listen to religiously however, because they are able to be entertaining, funny, hold my attention, and they make me actually look forward to listening to them on my daily commute. Those are the stations and DJ’s we need to keep.
I believe that firing DJ’s and canceling radio stations would be ill-advised. I think there are still many people out there that still listen to the radio whether it be for music or for shows, podcasts, etc. Applications such as Apple Music and Spotify are huge advancements for streaming music, and will continue to be in the future, but radio stations should not be cancelled for the soul purpose of a competing brand. I think if this were to happen, a lot of educational, sports, or news shows would no longer be working to get information out to people, who still listen to such shows whether it be in the morning on their way to work, or heading home. Of course, such radio shows will have to adapt to such transitions with Apple Music and Spotify continuing to grow, and perhaps invest in different areas of their content. I still listen to the radio often even though I have a Spotify account, and would be sad to see local stations cancelled.
I do not think that our local DJ’s should get fired. I can remember in middle school when we would have a DJ at our dances and it was fun because the DJ could make it customizable. However, once I got into high school, we did not have a DJ because we made playlists on our phones. Although the world is growing and new sources of music and news are evolving, I did not think DJ’s should get fired. It would affect them as a source of income. Even if being a DJ is only a side hobby, it is still a way to make extra cash that someone might need.
I do believe that radio advertising revenue has gone down, but I still know a ton of people who prefer to listen to the radio. However, I do think that more people use apple music, Spotify, Pandora, and Bluetooth to listen to their music, especially in the younger generation. This is especially not helpful to those who work for the radio stations. If the radio were to no longer exist, I think a lot of people from the older generations would get upset by this. I know my Grandmother listens to the radio every day to get her local news and music. She evens uses her local radio when she is out hunting as a source of information. One thing that you do get from the radio station that you don’t with apple music, Spotify, etc., is news, local events, world events, the weather, and much more. Another huge factor with the radio is that it is free. This is not the case for any app that can be downloaded on a device. Although I am guilty of paying for apple music every month, I still listen to the radio here and there.
According to the text, about 93% of adult Americans listen to the radio in an average week (pg.158). That number has only dropped by about 2.6% since 2009, however, to me, this still sounds like a large number of consumers. If our ‘radio station’ is failing, I think reorganizing the station would prove to be a better and more successful move, rather than firing the local DJ, using solely voice tracking, and standardized playlists across stations. I do think the radio station should adapt and include both radio tracking and a standardized playlist, however, only during the times of low listenership. I also believe that, like the text stated, since the industry has been damaged due to “hyper-commercialization†along with other reasons, it should think carefully about the advertisements it plays and how often they play them. I know from personal experience living in Anchorage that the same advertisements get played on two of their most popular stations. I think it would be a good business move for both sides to come together and not take the same advertisements since it is harming both stations because of the overused and perpetual content (pg. 158). Radio is still the number one industry for people’s consumption of audio content in the United States, it’s a 17 billion dollar enterprise if a station is failing it is because of management, reorganization is key here. Get better DJs, play more popular songs or have more well-known guests, and adapt to the changes in the industry.
Great post! I love that you included statistics and facts to support your argument!
No, we should not fire our DJ’s unless it can be determined that they are indeed a reason why our listeners don’t like our stations. After all, some people have a very good radio personality that keeps people coming back and others simply don’t. Furthermore, the playlists should not be standardized across all stations because that would limit the genres of music or blend genres which is equally repulsive. People listen to specific stations for specific genres, so blending playlists would only result in many bad stations rather than some stations that are more popular than others. If our listeners are fading away, then money should be spent on outreach. People still love going to concerts and seeing their favorites artists live, so put on concerts. Make it known that our stations are invested in our listeners, and our listeners will be more likely to continue tuning in to our stations.
Personally, I think Dj jobs should be kept in radio stations. I know that our local radio is kind of boring even though I listen to the pop songs. The Dj picked up things/jokes that people posted on social media to tell the local, but once awhile, I do hear some updates about the local events but not many. The DJ on our radios are –-talking, talking, just like everyone on the streets but not saying something, that makes the radio not much things going on and worth listening. Advertising is more than what Dj sayings. So in this case, I think if the radio stations are using voice tracking and standardized the music playlists since the local Djs are not having much social currencies to share with the listeners, what’s the point? Siri and Alexia can do a pretty good job as DJs, at least they tell us for the facts.
Personally, I don’t think it would be very wise to fire our local DJ’s and use solely voice tracking and standardized playlists. According to the statistics in the textbook there are still a lot of people that listen to the radio every day. Therefore, if our station is failing, it is not from a lack of people listening the radio, but instead shows that our content is boring and doesn’t excite our listeners. Cookie cutter stations like typical pop, classic rock, and country stations are in my opinion great examples of why we shouldn’t switch to voice tracking and standardized playlists. These stations are filled with way too many ads and songs that seem to repeat every hour or so. These are the stations that really give radio a bad name, and have left a bad impression on most young people. Personally, I listen to the radio every day when driving around at work, and through the radio I learn a lot about local and world news. Even switching over to the AM stations can provide a lot of good shows, and allow you to listen to sporting events. I remember as a kid I would listen to Cardinal baseball games with my grandpa all summer when we fished, and it really provided a unique experience. Here in Fairbanks you can find all sorts of great stations that aren’t just standardized stations. Our local KUAC stations provide tons of great content ranging from music, the economy, current events, politics, and much more. It does so with a great mixture of using our local DJ’s and also using shows and news from around the world. All in all, I think we need to keep our local DJ’s as there are still plenty of listeners out there, we just need to find a more interesting material that will attract them, and in turn bring in greater advertisement revenues.
Radio is giving way to iPods and Pandora; I do not find this to be very surprising due to the fact that most radio stations play the same few popular songs to “death.†If standardized playlists were used, it is likely that such playlists would simply fall into the same trap in an effort to appeal to larger audiences. I would argue that this method would accelerate the death of radio. Perhaps the solution is playing more quality content. Take country music for example, the current music played on the radio bares little to no resemblance to the story-telling songs of the past. This drives listeners to seek out alternatives. If country stations would play modern songs similar to the older songs as well as the more “pop†sounding songs a larger audience would be maintained.
I really do think we need to keep the DJ’s and keep radio going. I will admit that I usually listen to my own music on my phone, apple music, etc. But radio does have a role in daily life, it can focus on local information such as news, weather, and emergency information if necessary. Many people still use radio to listen to while they drive or while they are at work. Local DJ’s also provide a way to connect the community by having contests and giving away tickets to local events. They interview community members associated with different events to try to get people involved. Maybe the radio station should be more like a podcast talking about what is going on locally and less about music. People can use streaming services for music and listen to local station “podcasts†for news, community events, and contests.
I think the way that radio is going to go is with stations having cookie cutter playlists and not DJs in the near future. Maybe one person who comes in and updates the playlists a little to help cycle in new music but certainly not one DJ per station per shift. For the most part streaming algorithms are pretty good at lining one song after another within a certain theme. It would save the station a lot of money and with that decreased expense they could take on less advertising slots leading to longer breaks between advertisement, more people listening to their channel, and finally those limited slots becoming more valuable. Financially it makes sense to have a smaller operation with as much automation as possible. Heck even our local radio stations only seem to record maybe an hour worth of DJ experience a week and just play that on reruns all week so you “know what you missed this morning”. Get rid of that whole silly experience and just sub in a quick tid bit about the weekly weather, 30 seconds about big things happening in the city that week that may be pertinent to the listener, shoot an ad block and get back to the music. One person could run a multiple channel radio station and be hard pressed to fill 40 hours worth of actual work.
No, I don’t think we should fire our local DJ’s, use voice tracking, or standardized playlists. I think that there are still a wide variety of people that continue to listen to the radio. Not only do those that listen benefit from hearing new music, but are also made aware of things like community events, weather reports, traffic, and the latest news. While most individuals have devices such as cell phones and iPods, there are still some that don’t have those types of devices and depend on the radio for entertainment purposes. I’ll admit that I don’t always listen to the radio due to using apps like Amazon Music and Pandora, but there are times when I want to switch it up and hear what the radio is currently playing.
To me personally, I do not listen to the radio anymore. I use primarily apple music, but that is mainly because they don’t usually play the kind of music that I like on the radio. I think the main issue with the radio is that they play the same songs over and over again to the point of tiring out that song. I don’t think we should fire our local DJ’s. When I do listen to the radio, it is usually to hear morning segments which are entertaining. If they had more control over the content of the show and the music played, I think more people would listen to the radio again. I think if we fired local DJ’s, we would lose the individuality to the station and it would just be more job loss to technology. Given, it’s not like the job market is huge for radio DJs, but it is a talent that would be lost.
I think that many radio stations have become very repetitive in the songs they play. They want to play all the hits and they play them over and over again. This could be fixed by radio stations allowing DJs more freedom to play music that people want. I used to love radio because it introduced me to new songs that I hadn’t heard. Now, we have Spotify and Apple Music, but it’s still an adventure to find new music and I think radio could still be great at introducing new artists and songs that aren’t played until they get annoying.
I do not think we should fire our local DJ’s, since there has been no mention of losing profits. As long as there is still a profit, I think we should keep our local DJ’s because there is no reason to put people out of jobs if their job is still profitable. That being said, I do believe that as radio advertising revenue decreases more, it will eventually stop being profitable and when that happens I do think it will be appropriate to fire DJ’s.
The problem with firing our local DJ’s is not only putting someone out of work but taking away that personal interaction. Music was made to bring people together and
DJ’s do an amazing job at this by knowing music and who to relate it to for events. Although, electronics are similar with being able to look up songs they do not provide that personal interaction of music bringing people together. If DJ’s become obsolete then its only a matter of time before people start losing more personal interaction.
I do not think that DJ’s should be fired. The radio stations where I live are terrible so I stream California radio on my TV and work computer. I also listen to the radio in my car even though the stations are terrible. I have spotify but I usually only use it as my alarm clock. A lot of people still listen to the radio and many are not interested in iPods, Pandora etc. Until a station starts losing money, I do not think any action should be taken against them. I also think the radio is good for making people laugh, and that it is important in communication and interactions.
I agree with you completely. I would much rather listen to people and here their input along with music. I do not believe it is possible to take away DJ’s and Radio Stations without losing majority of their listeners. As for the loss of jobs I believe we have had enough loss and we need stop trying to take more away.
I think local DJ’s should be kept. Although more and more people are starting to use other platforms for their music, the radio stations should still be kept. Many people still use them in their cars, in remote areas, older populations, and for news. Getting rid of the radio would be detrimental to younger generations because they will have lost one of the world’s greatest inventions and one of the best forms of communication. Instead we should rebrand the radio to offer things other than music. Such as news channels. As more people shift away from having cable, news channels being offered over a radio station could contribute to the longevity of the radio station.
I do not think that local DJ’s should be fired or wiped out of the picture. Music is such a powerful tool to use in gathering people together, and DJ’s have the ability to make them feel things. There is a science to DJ’ing that requires knowledge of sound levels, types, and how they affect individuals and their heart rates. When a good DJ understands all of that and puts it to use, they wield a powerful tool which can make people forget what is happening in their lives in order to let loose and enjoy the moment. Individuals would still keep their personal listening devices because a DJ isn’t able to be around to run the playlist of their lives, but I think they still should be kept as important members of the workforce as they have the ability to help people relax and immerse themselves in the moment with music as their aid.
Radio stations have more to offer than just the music. If our local station is trying to directly compete with iPods and Pandora then we are doing it wrong. Local broadcasts, community interaction, personalized events, and information such as weather and traffic conditions are just a few of the items that DJ’s can be managing. I don’t feel it is a DJ issue, I feel the loss of revenue would be more of a formatting issue. Spice up the routine with things that the local listening public has need for and you will find your ratings (and following that the advertisers) will increase.
I believe the best route is to keep the local DJ’s and personalized playlists. Having a standardized playlist of only music and commercials is making your radio station look more like an iPod and Pandora station which people can already find through iPod’s and Pandora. The last thing you want to do is become too similar and lose your uniqueness, this is where you will get lost in a crowd and forgotten. I would want to be more unique and try to use my uniqueness to bring in new listeners. On top of that, I would try to get my listeners involved by allowing them to request songs and letting them call in to help drive conversation on the station. Overall, I would want to work on becoming more unique through local DJs and personalized playlists, among other things, to draw in new listeners.
I don’t think we should have standard playlists so by extension we can not get rid of our DJ’s. I say this because I find my self more likely to go listen to my music on my phone or Spotify if I only hear the same 40 songs over and over it drives me crazy. So if I am representative of our listeners I think that cutting them may hurt us even more. But if I am not I representative I guess cut cost where we can to stay profitable. But overall I think that most people are like me and get tired of hearing the same songs every time you listen to the radio so making our radio do that will just turn more people away from our stations.
I do not believe that Dj’s should be fired. First off not everyone listens to iPod and pandora. Many people love listening to the radio because of the DJ’s and the information that they provide in between songs. This information ranges anywhere from weather to funny stories to what is happening in the world. These can not be replaced with playlists, and people may rely on those extra bits of information, whether that be the weather, a joke that makes there day or important news they would otherwise not hear. Also listening to the radio is a great way to find new songs that you have not heard before or expand on what kind of genre you listen to. If the station went to playlists these things could potential make people listen to the station less, therefore decreasing your revenue more. If you keep the DJ’s you gain all these personalities, and extras along with the music, without them it becomes impersonal and more people will stop listening. You will achieve a higher satisfaction with a DJ then without.
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Music related mediums are by far the least suited to standardization. Radio benefits nearly as much as magazines from specialization and the genre associations and content classifications are the basis of why specific stations are sought, so standardization to me seems like the industry shooting itself in the foot. Furthermore, the music industry is heavily reliant on trends coming in a constant stream from underground and localized movements, and so the diversity of expression in music is something that cannot be lost for the sake of quality and future innovation. Therefore DJ’s should keep their jobs if possible. Also, one thing the partially traditional and partially converged industry does well is it presents the target audience with consumer choices that allow them to cater to niche tastes. Music is incredibly subjective in regards to enjoyment so a formulaic approach is simply not possible in application, as it would cut out a huge portion of the market.
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