LESSON OBJECTIVES:
- Trouble in the early days of radio
- The radio act of 1927
- Internet radio and the death of the DJ
READING: Chapter 7 “Radio, Recording and Popular Music”
QUIZ: Chapter 7 Quiz on Blackboard
ASSIGNMENT: Take the midterm examination by midnight Sunday night after completing Chapter 7. It is open book/open notes.
DISCUSSION: Radio advertising revenue is down because people are listening to iPods and Pandora. Should we fire our local DJ’s, use solely voice tracking, and standardize playlists across stations? What do you think and why? What stands to be gained and loss through this? Pick a side and argue your point.
REPLY TO THIS POST so others can see your comments in this same space. Please do not create your own separate post.
Recent Comments